Sustainability

The Sustainability Case for Reusable Florals

A fresh-flower wedding produces around four hundred kilograms of compostable waste. There is another way.

The Sustainability Case for Reusable Florals

The environmental argument against artificial flowers is that they are plastic. The argument for them is everything else, and it is not close.

The waste arithmetic

A four-hundred-guest fresh-flower wedding generates roughly four hundred kilograms of organic waste in a single night, most of it landfilled rather than composted.

The transport arithmetic

Fresh imported stems are air-freighted and refrigerated at every leg. Silk travels once, unrefrigerated, and travels again only when re-staged.

“The archive is the whole argument. Fifty thousand blooms, catalogued and re-staged, is fifty thousand blooms never cut.”

Madhav Patel, Founder

The honest caveat

A silk bloom staged once is worse than a fresh one. Everything depends on the second event, and on the third. Rent, or buy and re-stage — but do not buy and discard.

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